When trying to create an online store one of the best things that you can do for yourself is find a good ecommerce website builder. This is the perfect for you to build an e-commerce really quickly and make sure that you have all of the necessary tools and features, and since a lot of these are free to use it makes a great option for a lot of businesses that are just starting up. Wix is definitely one of the most popular free ecommerce website builder in the USA, and while there are a lot of things that are great about it there are also some definite shortcomings to it as well which is exactly what we will be discussing in this article, so make sure you keep on reading.

Not an e-commerce website builder suitable for big stores

We are actually going, to begin with something that may or may not be a shortcoming depending on the type of business you have. The one thing that you need to know before you decide to go for a Wix website, regarding the size of your business, is the fact that it will definitely be a great option as long as you have a small business, but if you are someone that wants to sell on a really large scale, then Wix is not for you. If you want an online store that only sells a few different products then this is a great website builder for you, but if you have more global ambitions then you’ll be better off with another tool.

You won’t be able to switch your template

One of the best thing about this free e-commerce website builder in the USA is the fact that they offer over 500 different templates that you can choose from. However, something that you need to make sure of is that you are careful when making your choice and really take your time because once you settle on a template you’re stuck with it. If you decide that you want to switch the template you will actually have to re-add and re-customize all of the content on your site. Of course, the drag and drop interface of Wix makes this process really easy but it will still mean extra work for you.

There are ads on the free plan

Something that people love about Wix is that it lets you build as many sites as you want while you are on the free plan, but the downside is that you’ll have to deal with the Wix branding o every single page as well as in your URL. Granted, getting rid of the branding will only cost you $10 a month if you move up to the Wix Combo plan, but for a lot of people that isn’t really possible which can make things look a little less professional.

As you can see, as far as shortcomings go, Wix definitely has some. If you feel like the cons of this free ecommerce website builder in the USA are things that simply don’t work for you, then the good news is that there are many other options out there and all you have to do is look for something else that will give you all of the benefits that you are after without the disadvantages.